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The Shot List Newsletter

How to Monetize Acting a Fool Online


What's up, Reader?

It's ya boy, Eli (or should I say Easy?)


Iā€™m not going to lieā€”I didnā€™t have much time to write this week.

Itā€™s 1:00 this morning, and Iā€™m just going off the dome.

Hereā€™s what I did last week:

No wonder I had no time to write.

Why Iā€™m Shifting from Writing to Streaming

I was originally going to use writing and education to build the audience, but now Iā€™m going to use entertainment and education.

Iā€™ve decided to embrace my natural talent for livestreaming to build an audience online by playing a character named Easy.

Essentially, Iā€™m applying Kanye West marketing tactics to build an audience. And I wrote a business plan around it ( Read the plan here).

The truth is, Easy is me, and Iā€™m Easy.

This newsletter is a mix of my professional life and the chaos that is my mindā€”because thatā€™s the real deal.

The Future Belongs to Creators

Iā€™m going to give it to you straightā€”I believe the future belongs to creators.

In a few years, technology will be at a point where anyone can be a creator.

Knowing how to create content online is an evergreen meta-skill, no matter your profession.

Technology has already revolutionized the world before AI came on the scene.

The average human today consumes electric energy equivalent to having 20 full-time human servants working 200 years ago.

Now, through AI, technology is literally working on itself.

Exponential growth has now become exponentially exponential growth.

In the next 10 years, we will see one-person businesses popping up left and right.

This is because of the power of automation and no-code tools.

Most tedious aspects of content creation will be smoothed over through automated solutions.

In the near future, some individuals will have harnessed technology so effectively that theyā€™ll essentially become one-person marketing agencies (some already have).

Automation is the key to the solo creator business.

Imagine having 20 full-time artists and editors working for you.

Thatā€™s what it will be like for those who know how to leverage AI.

There are already tools out there that speed up workflow significantly.

For example, I used Adobe Senseiā€™s auto-transcription tool in Premiere Pro to cut shorts from streams in 20 minutes.

If I wanted to, I could pay for a service like Framedrop that automatically cuts highlights from streams and podcasts to shorten that time even further.

These things that used to take hours now take minutes.

And itā€™s only going to get crazier from here.

This is childā€™s play compared to what we will see in our lifetime.

Iā€™m so confident this will be the case that I left my job before even starting to create content or grow an audience myself.

I built a digital business with zero employees. I create content for others for a living.

Now Iā€™m applying what Iā€™ve learned to my own brand.

Whatā€™s Next for Weston Pixel

Writing is cool, but streaming comes more naturally.

My plan is to use livestreaming to blend entertainment with education, making complex ideas accessible and fun (Follow my Twitch channel).

Iā€™m going to put effort into creating a community through the streams and video content.

This community will be made up of entrepreneurs (closet & actual), creators, and business owners.

The goal is to turn this community into a creator-brand liaison service, where creative talents and businesses can connect, collaborate, and grow together.

The Weston Pixel Universe will start to become an ecosystem where content creation, creative collaboration, and brand partnerships converge.

The stream is going to be an exploration of these ideas and a behind-the-scenes look at my workflow and tech stack. Iā€™ll be creating content about content creation and the creator economy.

Sounds boring, but trust meā€”I know how to party.

Letā€™s face it ā€” everyone who creates content around the things Iā€™m going to be talking about are boring. Itā€™s time to shake the game up.

Iā€™ll be going live a few times this week. Iā€™ll let you know when the portal to cyberspace opens.

This newsletter will continue to evolve to accommodate for whatever strategy works out best.

I will still write to you guys every Monday, but sometimes the broadcasts will just be updates and highlights from the week.

Iā€™m figuring all this stuff out as I go if you canā€™t tell. Thatā€™s part of the plan (Check out the part about building your niche through content in The Creatorā€™s Blueprint.)

If you want to see how I plan to monetize acting a fool on the Internet, check out the business plan (Link to the plan).

Youā€™ll also like the omega article I wrote that has everything I know about how to become a successful creator online (Read The Creatorā€™s Blueprint). Iā€™m going to constantly revisit this as I go along, keeping it relevant. Itā€™ll be an ebook or a course one day, but right now, itā€™s on my website foā€™ free.

If thereā€™s one thing I learned while silencedā€”itā€™s how to be heard.

If this doesnā€™t work, Iā€™ll try it from another angle.

Iā€™ll build vans and create content around that. Iā€™ll hone more in on photography.

The principle of growing an audience online is the same.

Learn how to create and distribute content, and you open up possibilities of personal and financial freedom the human race has never seen before (literally).

You can monetize whatever you want on the Internet.

Hold my beer, Zuckerberg. šŸ˜Ž

Take care mi amigos,

E

P.S. There are only 20 of you right now, so consider yourselves the OGs of this wild ride.

You can reply to these emails. Iā€™d love to hear your thoughts, ideas, or concerns (lol).

Help me build this thing from the ground upā€”Iā€™ll never forget the ones who were here from the start.


TOOLS I LIKE

Website Builder (WordPress Plugin):ā€‹
ā€‹Elementor Pro šŸ› ļø
If you use WordPress, this builder plugin is a must.

Hosting Service:ā€‹
ā€‹Dreamhost šŸŒ
Reliable and affordable hosting for your website. 3 years strong for hosting my sites.

Productivity App:ā€‹
ā€‹Notion šŸ“‹
Helps me keep track of everything from content ideas to quotes.

Creator Email Marketing:ā€‹
ā€‹ConvertKit šŸ“§
How you're receiving this email.


WHERE TO FIND ME


The Shot List Newsletter

Ex-scientist turned creative entrepreneur. Founder of Weston Pixel, an indie film & creative agency helping creators & entrepreneurs navigate the digital world. I write about business, creativity, and content strategy.

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